Privacy Policy

Personal Information

The types of personal information we may collect about you include:

• your name;
• images of you (if uploaded for display picture or profile);
• your contact details (email address and mobile number);
• your signature (if uploaded for signing offers, proposals, or other documentation);
• your role and job title within your agency or organisation;
• your login credentials and account preferences;
• your property search preferences and saved searches;
• your financial information related to property transactions (e.g. mortgage pre-approvals, investment budgets);
• your communication preferences and interaction history with agents or clients;
• your AI chat history, including messages sent to and received from our AI assistant, property search queries, and any property recommendations or results generated during chat sessions.

We may collect these types of personal information directly from you or from third parties.

Property and Real Estate Data

In addition to personal information, we collect and process property and real estate-related data, including:

• Property listings, details, and specifications (including address, pricing, area, and features)
• Property photos, videos, virtual tours, and other media
• Floor plans and architectural layouts
• Market data, property valuations, and comparable sales information
• Client portfolios and investment preferences
• Offer and proposal documents, including payment plans and transaction terms
• Agency and developer profiles and branding information
• AI-generated content such as property descriptions, marketing videos, and interior design renderings
• Property search activity and matching preferences
• AI chat conversation history, including property queries, recommendations, and search results generated during chat sessions
• Market analytics and trend data

Collection and Processing of Property Data

We collect and process property and real estate data:

• When you or your team members input property listings, client details, or other data into our platform
• Through property imports from authorised third-party APIs and data providers (e.g. Zyla, property listing aggregators)
• Through AI-powered content generation features, including automated property descriptions, marketing videos, and interior design suggestions
• Through your property search activity, saved searches, and interaction with property listings on our platform
• Via market analytics tools that aggregate and analyse publicly available property market data
• Through file uploads, including property photos, floor plans, documents, and media
• Via integrations with mapping and location services (e.g. Google Maps) to provide geographic and neighbourhood data

Protection of Property Data

We understand the sensitive and confidential nature of property and real estate data and implement the following protections:

• Industry-standard encryption for data in transit and at rest, including property valuation data and client financial information
• Role-based access controls with detailed audit logging, ensuring agents, agencies, and clients can only access data relevant to their role
• Secure handling of transaction records, offer documents, and payment plan details
• Protection of client investment portfolios and financial preferences
• Strict internal access controls and confidentiality agreements for all personnel
• Automated backup systems with secure retention policies hosted on enterprise-grade cloud infrastructure (AWS)
• Segregation of agency and developer data to ensure competitive information is not shared across organisations

Use of Property Data

Your property and real estate data will only be used:

• To provide and improve our real estate platform services to you, including property listing management, smart property search, and offer generation
• To power AI features such as automated property descriptions, marketing video generation, interior design suggestions, and market analytics
• For property matching, connecting property seekers with relevant listings based on their preferences and search history
• For market trend analysis using anonymised and aggregated data to provide insights to platform users
• To train and improve our AI models using anonymised data, with all personally identifiable information removed
• For backup and disaster recovery purposes
• As explicitly authorised by you
• As required by law or regulation

AI and Automated Processing

Unrealty uses artificial intelligence and automated processing technologies to enhance our real estate platform services. These include:

• AI-generated property descriptions and marketing copy, created from property details you provide;
• Automated property marketing video generation using property photos, listing data, and AI-powered visual effects;
• AI-powered interior design suggestions and renderings based on property photos and floor plans;
• Market analytics and property valuation insights derived from aggregated and anonymised market data;
• Smart property matching algorithms that recommend properties to seekers based on their preferences, search history, and behaviour;
• Automated content moderation to ensure property listings meet platform quality standards.

You retain all rights to your original property data (including photos, listing details, and documents) that you upload to the platform. By using our AI features, you grant Unrealty a limited, non-exclusive licence to process your property data through our AI systems for the purpose of generating content and providing services to you. AI-generated content (such as property descriptions, videos, and design renderings) created from your data is provided to you for your use, subject to our Terms of Use.

We do not use your personally identifiable information or confidential client data to train general-purpose AI models. Where anonymised and aggregated data is used to improve our AI systems, all personally identifiable information is removed prior to processing.

You may opt out of specific AI features at any time through your account settings. Opting out may limit the functionality available to you on the platform.

International Data Transfers

Unrealty operates globally with users, agents, and agencies across multiple countries and regions. As a result, your personal information and property data may be transferred to, stored in, and processed in countries other than your country of residence, including the United States and other jurisdictions where our service providers operate.

We take reasonable steps to ensure that any international transfer of personal information is conducted in compliance with applicable data protection laws. Where your data is transferred outside of the European Economic Area (EEA) or other jurisdictions with data transfer restrictions, we rely on appropriate safeguards including:

• Standard contractual clauses approved by relevant data protection authorities;
• Data processing agreements with our service providers that include appropriate data protection obligations;
• Transfers to countries recognised as providing an adequate level of data protection;
• Your explicit consent, where required by applicable law.

Our primary cloud infrastructure is hosted on Amazon Web Services (AWS) with data centres in multiple regions. AI processing services may involve transfers to providers located in the United States. Payment processing through Stripe may involve data transfers to jurisdictions where Stripe operates.

Collection and Use of Personal Information

We may collect, hold, use and disclose personal information for the following purposes:

• to enable you to access and use our Site and associated applications;
• to contact and communicate with you;
• for internal record keeping and administrative purposes;
• for analytics, market research and business development, including to operate and improve our Site and associated applications;
• for marketing our services to you in accordance with applicable laws. We do not use customer property data or operational data for advertising, profiling or retargeting;
• to comply with our legal obligations and resolve any disputes that we may have.

Disclosure of Personal Information to Third Parties

We may disclose personal information to:

• third party service providers located in the United States and globally for the purpose of enabling them to provide their services, including cloud infrastructure providers (AWS), AI service providers (OpenAI), payment processors (Stripe), communication providers (Twilio for SMS, SendGrid for email), mapping and location services (Google Maps), error monitoring services (Sentry), and other IT service providers, data storage, web-hosting and server providers, maintenance or problem-solving providers, and professional advisors;
• other users of the platform where necessary to facilitate real estate transactions (e.g. sharing your contact details with an agent when you submit an enquiry, or sharing property listing data with prospective buyers);
• our employees and contractors who require the information to support the delivery of our services.

We take reasonable steps to ensure that all service providers are bound by data protection obligations consistent with applicable laws, including the GDPR where applicable.

Your Rights and Controlling Your Personal Information

Choice and Consent

Please read this Privacy Policy carefully. By providing personal information or property data to us, you understand we will collect, hold, use and disclose your information in accordance with this Privacy Policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of this Site or the products and/or services offered on or through it.

Information from Third Parties

If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person's consent to provide the personal information to us.

Restrict

You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.

Access

You may request details of the personal information and property data that we hold about you. An administrative fee may be payable for the provision of such information. In certain circumstances, as permitted by applicable law, we may refuse to provide you with personal information that we hold about you. If you are located in the EEA, you may also exercise your rights under the GDPR, including the right to data portability and the right to erasure.

Correction

If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading or out of date.

Data Retention and Deletion

• We retain your property data and personal information for as long as needed to provide you services and fulfil the purposes outlined in this Privacy Policy
• Active property listings are retained for as long as your account remains active. Expired or withdrawn listings are retained for a period of 12 months after removal, unless you request earlier deletion
• AI-generated content (property descriptions, videos, design renderings) is retained for as long as the associated property listing remains on the platform, plus a reasonable archive period
• AI chat history is retained to improve your experience and provide continuity across sessions. You can delete individual conversations or your entire chat history at any time through the chat interface
• Transaction records, offers, and proposal documents are retained for a minimum of 7 years to comply with financial record-keeping obligations
• You can request deletion of your property data and personal information at any time by contacting us at the details below. We will process such requests in accordance with applicable law
• We maintain backup copies for a reasonable period to support disaster recovery
• Some data may be retained for legal, regulatory, or contractual compliance
• Anonymised and aggregated statistical data, including market analytics, may be retained indefinitely

Complaints

If you believe that we have breached the GDPR, the CCPA, or any other applicable data protection laws and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. If you are located in the EEA, you also have the right to lodge a complaint with your local data protection authority.

Unsubscribe

To unsubscribe from our e-mail database or opt-out of communications (including marketing communications), please contact us using the details below or opt-out using the opt-out facilities provided in the communication.

Storage and Security

We are committed to ensuring that the personal information and property data we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

While we use industry-standard security controls to protect information in transit and at rest, no method of transmission over the Internet or method of electronic storage is entirely secure. For this reason, we cannot guarantee absolute security of information transmitted to us. However, we apply strict access controls, encryption, monitoring, and risk management practices to reduce the likelihood of unauthorised access or disclosure.

Cookies and Web Beacons

We may use cookies on our Site. Cookies are small text files stored in your browser that help us remember your preferences and improve your experience. Cookies do not, by themselves, identify you personally. They may enable third parties such as Google or Meta to display our advertisements based on your interactions with our public website. We do not use data from your logged-in use of the App for advertising or retargeting.

If you choose to provide personal information through our Site, this information may be associated with cookie data to support functionality, analytics, and service improvement.

We may also use web beacons or similar technologies on our Site. These are small pieces of code that help us understand how users interact with our pages, for example by tracking when a page has been viewed or how users navigate through the Site. Web beacons may also support analytics, performance monitoring, and cookie placement.

Most browsers allow you to manage or disable cookies. However, disabling cookies may affect the functionality of certain features on our Site.

Links to Other Websites

Our Site may contain links to third-party websites. We do not control these websites and are not responsible for their content, privacy practices, or the security of any personal information you provide while visiting them. We encourage you to review the privacy policies of any third-party sites you visit, as their practices are not governed by this Privacy Policy.

Amendments

We may, at any time and at our discretion, vary this Privacy Policy by publishing the amended Privacy Policy on our Site. We recommend you check our Site regularly to ensure you are aware of our current Privacy Policy. This Privacy Policy should be read in conjunction with our Terms of Use.

Contact Us

For any questions or notices, please contact us at:

Unrealty Inc.

16192 Coastal Highway, Lewes, Delaware 19958, County of Sussex, USA

Email: support@unrealty.ai

Website: unrealty.ai